Marketing and Communication IBBA1
Here you will find the entire program of Marketing and Communication module of the 1st year IBBA level for students …
29 ELEVES INSCRITS
Here you will find the entire program of Marketing and Communication module of the 1st year IBBA level for students enrolled in LIBS for the year 2019/2020.
Marketing :
- Introduction marketing
- The marketing mix
- Structure and functioning of a market
- Internationalization strategy
Communication :
- Intro to institutional communication
- Intro to intra and interpersonal communication + AT + NLP
- Conduct of a communication project
- Communication providers
- Design and realization of a means of communication
- Digital communication
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