Marketing and Communication IBBA3

Here you will find the entire program of Marketing & Communication module of the 3rd year IBBA level for students enrolled in LIBS for the year 2019/2020.

Marketing :

• 7P and matrices
• Media planning and non-media action plan
• Media planning and budgetary approach
• New marketing (sensory …)
• Introduction to marketing communication
• Launching and marketing of products

Communication :

• The communication plan
• Institutional communication
• Event communication
• Design of a communication support
• Realization of a communication support
• Presentation of the communication plan and finalized support