Marketing and Communication IMBA 1
Here you will find the entire program of Marketing & Communication module of the 1st year IMBA level for students …
23 ELEVES INSCRITS
Here you will find the entire program of Marketing & Communication module of the 1st year IMBA level for students enrolled in LIBS for the year 2019/2020.
Marketing :
- Market diagnosis, new trends
- Strategic decision making in marketing
- Sectoral applications of marketing
- International marketing
- Creativity: brainstorming / post-it
- Business plan marketing approach
- Definition of the marketing plan of the business plan
- Marketing plan defenses
- Strategic marketing
- Operational marketing
Communication :
- Competitive intelligence
- Communication audit
- The editorial strategy
- Conception of the editorial strategy (Business Plan)
- Realization of the editorial strategy
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