Marketing and Communication IBBA2
Here you will find the entire program of Marketing & Communication module of the 2nd year IBBA level for students …
24 ELEVES INSCRITS
Here you will find the entire program of Marketing & Communication module of the 2nd year IBBA level for students enrolled in LIBS for the year 2019/2020.
Marketing :
- International marketing: the fundamentals
- Export aid
- International prospection
- Market research
- Customer segmentation
- The marketing plan of the BP + model PACE
- BP matrix
Communication :
- Visual identities
- Targets in communication
- Communication with team
- Press communication + support tools print
- Benchmarking
- Relations Presses
- Conception and realization of a communication support
- Realization of the communication support for BP + PPT KAWASAKI
- Presentation of the BP communication support
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