Marketing and communication IMBA2

Here you will find the entire program of Marketing & Communication module of the 2nd year IMBA level for students enrolled in LIBS for the year 2019/2020.

Marketing :

• Manage a brand, trademark filing, INPI
• Launch of an innovation: pricing
• Institutional Financial Communication
• Positioning Strategies
• Networking Strategy
• New marketings (1/2)
• New marketings (2/2)

Communication :

• Press relations
• The press release
• The media planning
• The press conference
• Social dialogue
• Crisis communication – communication with the staff representation
• Management of social networks e-reputation
• Social Network Management (LinkedIn / Twitter)
• Internal communication
• Establish the internal communication media of the company
• Meetings with the actors of the company DP, CE, CHSCT, unions